Date Added: Feb 2006
Customer Relationship Management (CRM) has emerged in the past few years as a "Must have" business strategy. CRM can reduce sales and service costs and maintain a comprehensive view of customers. Those who are not yet using it are missing a key competitive advantage and losing new and repeat business. Choosing CRM is a difficult task with the many options in the market place. There is an immense amount of pressure on individuals choosing the system to make the right choice, as the correct CRM system could greatly improve the business and increase the prestige of those involved. The Best Fit CRM Analysis provided in this paper can help to get one step closer to the right CRM system.