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Selling executive management on the need for project management in an organization is one of the most important steps in the implementation of organizational project management practices. The ASP (Assess, Solve, Produce) PM Executive Selling Model is a new process model, never seen before. This method to gain executive buy-in was produced by project managers in the field who have successfully implemented project management throughout an enterprise. This method provides a solid step by step process that will deliver what is needed to get the executive buy-in.
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