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How To Sell Your Complex Products Or Services With 'Two-Step' Marketing

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Executive Summary

It's difficult to sell complex products or services using traditional advertising methods. You can use "two-step" marketing to both educate your target audience and establish yourself as a trusted advisor. Result: more sales. It's getting more difficult and expensive to sell products and services, (especially complex ones) using traditional advertising approaches. That's because it's hard to provide enough information and build enough trust in the space of one ad or letter to motivate prospects to take action on your proposition.

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