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To succeed in today's rapidly changing world you have to focus more on competitors, and less on executing your old success formula. You have to be part of disrupting and changing markets in order to compete effectively Too many businesses spend their time thinking about what they did last week/month/year when they should instead be thinking about what they need to do tomorrow. Instead of spending hours analyzing prior results, put that energy into developing future market scenarios, looking for potential shifts, and identifying how you can upend competitors.
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