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Value is important for customer decisions and software design decisions. Understanding customer needs using value-focused thinking contributing to connecting customer needs and customer values and finally developing an approach of value-based Requirements Engineering. The main question of such approach is: how customer value can be reasonably quantified or measured? The ideas underlying the authors' research are to qualify and quantify customer values on basis of the input of initial customer statements by introducing a set of techniques, e.g., multiple attributes preference theory and means-ends objectives network.
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