How To Use Collateral Marketing

The concept of collateral marketing - using brochures and other printed materials that you can leave with a client - can be an effective part of a company's sales cycle. It's just a matter of choosing the right pieces. It's easy to lump collateral marketing and advertising together - you might print up brochures and postcards for your business at the same time, after all - but there is a dividing line. While advertising and other marketing strategies often focus on getting a prospective client to make contact with you, collateral marketing usually comes into play after that first conversation.

Provided by: American Express Topic: Big Data Date Added: Nov 2010 Format: HTML

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