Date Added: May 2009
When you think YouTube, what comes to mind? Cute animal videos? Kids chattering on webcams? Susan Boyle? Although most of these things are entertaining, none of them evoke images of brand management, business relations, or credibility. Yet, there are thousands of smart individuals and companies that are using YouTube and online video to their advantage. This paper gives an overview of how online video can build authority and trustworthiness.