How To Use Social Media To Build Your Brand

Social media is one of the most powerful branding tools available for your business. It's even replaced paid advertising for many companies. "Before social media, one of the only ways to find customers besides advertising was word of mouth," says Julien Sharp, chief creative officer of Stylo Creative. "Social media has allowed word of mouth to go viral on the internet in a much bigger way. And you can get consumers to do your work for you."

Provided by: American Express Topic: Social Enterprise Date Added: Nov 2010 Format: HTML

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