How to Win Online: Advanced Personalization in e-Commerce
E-sellers are facing a stark new reality in today's online marketplace: user can no longer expect growth as a result of simply selling online. With the number of net new shoppers online slowing to a 16 percent annual growth rate after reaching highs of as much as 45 or 50 percent, the competition for shoppers is heating up. Meanwhile, brand loyalty is sharply decreasing. Given that shopping online is now a mainstream activity, the challenge is no longer getting new customers to shop online but rather driving more incremental dollars from the existing base of online shoppers.