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Since its introduction in the early 1990s, the Balanced ScoreCard (BSC) has evolved from a performance measurement tool to a strategic management tool. Numerous organizations report success in using it to align strategy with operations and measure progress toward meeting strategic goals. As Unilever knows firsthand, the BSC provides a common language for all levels of an organization, aligns various disciplines and stakeholders around common strategic goals, and offers a uniform approach to managing the company's daily and longer-term operations.
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