IT Policies

How Unreliable Delivery System Affects e-Marketing Effectiveness

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Executive Summary

Electronic commerce, widely known as e-commerce, has been at the heart of business growth for a while now, and it does not seem to be slowing down or decreasing in its importance in any way. Rather, it has become the must-have of every small, medium and large businesses, firms, corporations and multicorporations. All kinds of industries have embraced electronic medium when doing business both locally and internationally. Although the growth of e-commerce has been constantly on the rise, nevertheless; the improvement of the delivery system still has a long way to go to match the rapidly emerging prospects in e-business.

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