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The hype and confusion surrounding web services have led to scepticism about the future of the technology. Although many of the early uses of web services are expected to focus on increasing efficiencies, the evolution model that they have discussed points towards the potential of harnessing the technology for revenue growth The author believes recognition of the potential implications of the "New" architecture by senior managers in an enterprise is the first step towards the development and deployment of web services. In this area, management needs to have a shared vision on the long-term business implications of the new IT architecture.
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