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Should every small business owner have big ambitions? Certainly almost anyone who enters into the world of the entrepreneur or starts up their own, whether based at home, the high street or the web, has dreams of becoming a future success. After all, every large high street store, every national or international chain and every top name on the web started out as a small, fairly obscure business once. However, how can any small businesses manage to succeed in a world that seems dominated by big brands, big names and colossal empires?
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