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Many organizations taking their first steps to implement a mobile strategy are facing an important decision that will influence the results of this initiative. The process of choosing a development approach for a mobile application, namely native, web or hybrid, entails many parameters such as budget, project timeframe, target audience and application functionality to name a few. Each approach carries inherent benefits and limitations, and finding the one that best addresses the organization's needs could be a challenging task. The purpose of this paper is not to identify the best development approach, as such does not exist, but rather to list the pros and cons each carries and describe the different scenarios, or enterprise requirements, that best fit one or the other.
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