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The author is sure you'll agree that it's a very exciting time be a part of the marketing industry. It seems that each new day ushers in a groundbreaking new style of marketing, a new approach or a new technology that just wouldn't have been possible a few years ago. Not even the terms the authors use to describe, debate and judge the work - "Participatory," "Social," "Interlinked" and "Connective" - were in existence a few years ago. Everything about digital marketing is new.
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