Hybrids - A New Form Of Innovation

More and more variety is available in products and services these days. How does anyone come up with something really new? Once in a while a totally new idea shows up. The Apple iPhone with its finger manipulated touch screen was one such "New idea." This is now being widely copied by most smart phone makers. There is another approach that has become pervasive in the quest for innovation. That is using "Hybrids" - one from each of two or more design concepts - merged to take advantage of the best properties of each.

Provided by: American Express Topic: Innovation Date Added: Aug 2010 Format: HTML

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