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Humans are masters of lying and self-deception. The authors want others to believe good, fair, responsible and logical, and they place just as much importance on thinking of this way. Therefore, when people behave in ways that might appear selfish, prejudiced or perverted, they engage a host of strategies designed to justify questionable behavior with rational excuses. In this paper, they first describe two means by which individuals rationalize and justify questionable behavior, one which focuses on preemptive actions people take before engaging in such behavior and one which focuses on concurrent strategies, examining how people restructure situations such that their behavior seems less questionable.
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