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Historically, there were two primary approaches to integrating on-premise ERP, Enterprise Resource Planning, and CRM Customer Relationship Management software. The first approach was to use very complicated software platforms on the market and the second was write your own custom code in house. The complex software integration platforms worked for very large organizations who used "Big' ERP solutions like SAP, but they were too complex and out of the league technically and cost wise for small and mid-sized companies.
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