Business Intelligence

IBM Analytic Answers for Retail Purchase Analysis and Offer Targeting

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Executive Summary

Many small and midsize retailers could benefit from using advanced analytics to understand their customers better and improve promotions but are daunted by the prospect. They are aware that advanced analytics can help retailers turn purchase data into retail excellence.However, they perceive that advanced analytics requires massive infrastructure changes, expensive software licenses, analytics expertise, long lead times and major upfront capital expenses.

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