Ibm Cognos 8 Business Viewpoint: Dimension Management at the Speed of Business

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Executive Summary

Successfully driving business performance and profitability depends on how well one's organization understands - and acts upon - vital information about business dynamics across processes and the supply chain. From research and development to launching new products and services; from analyzing new markets to managing mergers and acquisitions - all decisions must be backed by a common, trusted view of the organization. A centralized view of data can enhance availability and accelerate flow of information - and help one achieve competitive advantage.

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