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Colleges and universities are constantly vying for top-notch students, world-class faculty, gifted administrators, and increasingly scarce resources. The institutions that compete most successfully are those that deliver the highest quality at the lowest cost and meet performance goals semester after semester, year after year. However, institutions can lose the confidence of state funding agencies, governing boards, corporate supporters, faculty, staff - even students and parents - if they can't quickly and accurately assess marketplace conditions and the likely performance of business, instructional, research, service, or auxiliary units.
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