Business Intelligence

IBM Social Analytics: The science behind social media marketing

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Executive Summary

Read this white paper to learn how marketers are using IBM technology to learn about their customers’ attitudes, preferences and buying habits from what they say on publically available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.

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