Business Intelligence

IBM Wants Smart Solutions From MBA Case Competition At Wake Forest University

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Executive Summary

At an international case competition at Wake Forest University on Thursday, IBM Inc. challenged some of the world's brightest MBA students to provide fresh ideas for its Smarter Cities program, an initiative designed to revitalize developing markets like Dubai, Singapore, Shanghai, Prague, Rio De Janeiro and Mumbai. The eight MBA student teams will now have 36 hours to develop a comprehensive marketing plan that will earn them a chance to win a first-place cash prize of $50,000.

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