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IBM Worldwide Study Inside the Midmarket: A 2011 Perspective

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Executive Summary

In our increasingly intelligent, instrumented, and interconnected world, midsize businesses are finding new ways to use information and technology to be smarter about how they work, where they invest, and the way they interact with their customers. Smart midsize firms know that aligning business and IT priorities isn't enough. Investment is critical. Midsize companies that recognize the benefits of solutions like business analytics and cloud computing will be the ones best positioned to bring value to their stakeholders - further helping to fuel today's smarter planet. Read more in this IBM Worldwide Study: Inside the Midmarket: A 2011 Perspective

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