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iCopyright Article Tools: Maximizing Revenue and Minimizing Piracy

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Executive Summary

Homegrown article tools and those supplied by third parties facilitate piracy and cause publishers to collectively lose billions of dollars each year. They inadvertently create a vicious circle that prevents all publishers from realizing the full potential of their assets. iCopyright Article Tools and Interactive Copyright Notice are the keys to maximizing revenue and minimizing piracy of news and information content. User surveys and independent usability testing show the immense potential of these tools if they are properly deployed by publishers. iCopyright's solution creates a virtuous circle of copyright compliance and new revenue from contextual advertising and commercial use licensing. This solution stops the vicious circle of lost revenue and piracy that the publishing industry currently suffers from.

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