Ideal Customers Can Help You Generate New Business For Free

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Executive Summary

There is no bigger source of future revenue and profit than the Ideal Clients you have now the ones you really like to do business with, who don't beat you up on pricing and who pay on time. Write a personal note to every person you deal with at every one of your Ideal Customer companies, thanking them for their business and asking for a personal meeting. At that meeting, present a customized overview of how you are going to focus on the one thing that's most important to them. You should offer very specific new ways you are going to do this.

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