Data Management

Identification of Mazandaran Telecommunication Company Fixed phone subscribers using H-Means and W-K-Means Algorithm

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Executive Summary

In recent years, companies' interaction with customers has changed significantly. Organizations require a proper understanding of customers and their needs in order to succeed in business. Customer Relationship Management (CRM) using data mining techniques, to discover hidden and valuable knowledge in data and information of organizations, provide the conditions for optimal management of customer relationships, as organizations never lose opportunity for more selling and better customer satisfaction as earning customer loyalty, as well as improve their profitability.

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