Mobility

Identifying Diverse Usage Behaviors of Smartphone Apps

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Executive Summary

Smartphone users are increasingly shifting to using apps as "Gateways" to Internet services rather than traditional web browsers. App marketplaces for iOS, Android, and Windows Phone platforms have made it attractive for developers to deploy apps and easy for users to discover and start using many network-enabled apps quickly. For example, it was recently reported that the iOS AppStore has more than 350K apps and more than 10 billion downloads. Furthermore, the appearance of tablets and mobile devices with other form factors, which also use these marketplaces, has increased the diversity in apps and their user population.

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