Imitation Is More Valuable Than Innovation
Imitation is underappreciated. It can be more important to business growth than innovation is. Imitation is not mindless repetition; It's and intelligent search for cause and effect. The author exhaustively re-viewed research on major business-model innovations and on breakthroughs in eight scientific and academic disciplines, ranging from history to neuroscience. In all cases, it's found imitation to be a primary source of progress, even though that progress often went unrecognized by executives and scholars. The author also discovered that good imitation is difficult and requires intelligence and imagination.