Imitation Is More Valuable Than Innovation

Imitation is underappreciated. It can be more important to business growth than innovation is. Imitation is not mindless repetition; It's and intelligent search for cause and effect. The author exhaustively re-viewed research on major business-model innovations and on breakthroughs in eight scientific and academic disciplines, ranging from history to neuroscience. In all cases, it's found imitation to be a primary source of progress, even though that progress often went unrecognized by executives and scholars. The author also discovered that good imitation is difficult and requires intelligence and imagination.

Provided by: Harvard Business School Publishing Topic: Innovation Date Added: Mar 2010 Format: PDF

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