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It is very important for someone as a business owner to understand the impact poor website design can have on their visitor retention. If they want their web site to be a successful part of their business plan, make sure they work with their web site designer to develop a web site design that can keep their visitors interested in their website. The home page is a very important part of their website as it is the first point of interaction between their business and their customer. Make sure that their homepage is interesting and engaging otherwise they may find that most of their customers do not travel further than their home page.
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