Importance-Performance Analysis for the Adoption of Radio Frequency Identification Technology
Radio Frequency IDentification (RFID), an automatic identification mechanism via radio waves, is a very promising means of replacing the traditional barcode technology. With increasingly fierce competition, organizations within the retailing and logistics sectors have been forced to adopt RFID technologies as a means of maintaining relative competitive advantage. Even as the RFID technology or systems becomes more and more popular, the following questions and concerns remain an important issue for the potential adopters: what are the real benefits of the adoption and/or implementation of RFID system, and how far and fast should companies change in order to embrace this technology? Importance-Performance Analysis (IPA) is a simple and effective management analysis tool that has been successfully applied in the marketing field for many years.