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When projects need a strong dose of strategy & direction, leaning solely on requirements just won't cut it anymore. If you've been a part of any business project during your professional career, you've seen the basic formula before: Project teams analyze the current state, identify requirements, and then implement a solution that best meets the requirements. Once the solution is implemented, management turns its attention elsewhere - never to think about that specific area of the business again. This "Check the box" thinking can be risky business in an environment where new competitive threats can appear anywhere and anytime.
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