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Organizations today face multiple challenges to sustain and grow their bottom line, and they engage multiple audiences to achieve success including customers, partners, suppliers, channel and distribution networks, independent agents, and others. These diverse groups of constituents who have an impact on your organization's success are known as your Extended Enterprise. Likely, your organization is involved in activities to derive the greatest value from these groups including: Strengthening sales skills and tool sets to increase sales effectiveness. Cross-selling and up-selling to customers to grow your existing share of wallet.
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