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Change is not what it used to be. The only certainty we have about tomorrow is that it will certainly be different from today. That's one reason the ability to manage change effectively has become so critical for organizations to survive. While the good news is that there are many concepts available to help companies improve their competitive strength, the bad news is that most companies fail as soon as they enter the implementation phase. The question is, why is lasting change so difficult? Most change projects put a lot of energy and money into assessing the opportunities, developing a strategy, analyzing the situation and communicating the business case for change.
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