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Improving Web Search Ranking Through User Behavior Information

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Executive Summary

The paper proposed new methods for ordering the Web pages returned from search engines. Given a few search keywords, nowadays most search engines could retrieve more than a few thousand Web pages. The problem is how to order the retrieved Web pages and then to present the most relevant Web pages first. The authors propose new factors to allow relevant Web pages to be ranked higher. The factors include keyword popularity, keyword to Web page popularity, and Web page popularity. The keyword to Web page popularity records which Web pages have been selected corresponding to the search keywords.

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