Business Intelligence

Improving Your Odds Of CRM Success

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Executive Summary

According to a 2010 report from industry research firm CSO Insights, over 75 percent of U.S. firms have implemented CRM strategies to accelerate top-line growth, improve the customer experience and boost the productivity of frontline workers. But success with CRM initiatives remains elusive for many. A 2010 study conducted by Asuret discovered a 47% failure rate of CRM systems. Compare your CRM approach with this list of five best practices to uncover weak points and opportunities to improve the odds of your CRM success.

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