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For years, the process of devising customer data queries and creating business intelligence reports has been a lengthy one. That's because the information needed must be pulled from operational systems and then structured in separate analytical data warehouse systems that can accept the queries. Now, however, we are on the brink of true "In-memory analytics," a technology that will allow operational data to be held in a single database that can handle all the day-to-day customer transactions and updates as well as analytical requests - in virtually real time.
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