Leadership Investigate

In Need Of New Ideas? Try Brainwriting

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Executive Summary

Looking ahead to a new year, a different approach to generate novel ideas may bring employees, managers and the customers they serve out of the doldrums. Organizations and societies all need good, useful ideas to survive and prosper, with many falling on hard times during this economic crisis. In SMU Cox Professor Peter Heslin's new paper, he shows how the technique of brainwriting may prove useful for organizations. People often enjoy brainstorming, though it is not as productive as they tend to believe. Groups can potentially generate more and better ideas when "Brainwriting"- silently sharing written ideas in a time- and sequence-structured group format.

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