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When working people timidly entered these palatial retail emporiums, what unfolded before them, department after department and floor after floor, was intense engagement and consumer education - live and in color - with the consumer goods and with the consumer lifestyle that they rarely, if ever, witnessed in their own modest neighborhoods. For many Americans of that day, the department store medium was experienced much like a rare window into what today they might call the "Lifestyles of the Rich and Famous."
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