Business Intelligence

In-Vehicle Infotainment A View Of The European Marketplace

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Executive Summary

A number of trends are impacting the automotive industry, creating fertile ground for change. These drivers will need in-vehicle systems to help them more readily navigate congested city roadways, and will use their cars as information vehicles pointing them to the best restaurants, and sources of entertainment. Across all demographics, young and old alike, customers will drive demand for new features that provide greater comfort and ease-of-use on the road. The new technological developments have advanced and converged to allow for more in-vehicle services, entertainment and connectivity. These new technologies also meet the call of regulatory agencies - and consumers groups - that are increasing the demand for cars that are safer, and more environmentally friendly.

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