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There are many reasons that you should focus on Internet marketing to increase profits. The single most important reason is this: online marketing is 100% measurable and accountable. When you market your business on the Internet, you know exactly where every penny is going and what you're getting for it. It's always good to know those things, but when profits are on the line, it's absolutely critical. When you spend money on Internet advertising, you can track your results on a microlevel. You can direct your advertisements toward the right people, and you'll know exactly how many people responded to your ad.
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