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Sales appointments and new business leads are the lifeblood of every company. Everyone has heard about businesses suffering from the recession and the effects this is having on the economy. Devising an effective marketing strategy is the only way to ensure this happens. Telemarketing is a method of direct marketing in which a salesperson solicits to prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing.
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