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India is fast emerging as one of the most important topics for CEOs of leading consumer companies. Witness the recent discussions in the press comparing India with China in opportunity potential; the extravagant India Everywhere show at the World Economic Forum's annual meeting in Davos. Switzerland, and the visits to India of many political and business leaders in the past year. India is the eleventh-largest economy in the world and the second fastest growing among the larger economies, outpaced only by China. Its gross domestic product has increased, on average.
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