Project Management

Industry Case: Digital Content In Finance

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Executive Summary

Companies in almost every industry are embracing digital content for a variety of reasons: their customers are demanding it, they want to make money from new channels, it can help them cut costs, and much more. The world of finance and investment banking is no exception. In fact, many of the challenges financial institutions face today in the area of digital content parallel those of other industries. This paper explores the challenges faced by the investment banking research world and ways to overcome those challenges.

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