Business Intelligence

Infiniti Makes Move In European Performance Car Market

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Executive Summary

Japanese automaker Infiniti announced its arrival in Western Europe with a whisper instead of a shout at the International Geneva Motor Show in March 2008, and performance car enthusiasts looking for a change of pace took notice. "If everybody screams, we will whisper," Said Sigl, a 1995 graduate of Thunderbird School of Global Management in Glendale, Ariz. "And that created a lot of buzz."

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