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Of late, fast-paced marketplace where buyers are now more in control than ever, communications must support the buying process to improve top- and bottom-line performance. Automating communications should be a hands-on decision and a hands-off process. Sales and marketing work together to define the triggers and touchs: that's the hands-on portion of the process. To truly make marketing streamlined, automated campaigns need to be deployed: that's the hands-off portion of the process.
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