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Infographics have been quite popular for building link equity in the consumer marketing space over the past few years and you may be wondering how to make them work for the B2B brand. Recently the author stumbled upon an excellent consumer example of a statistical infographic that is a perfect representation of what to do and what not to do all at the same time when creating a viral B2B campaign. To understand the value of creating an infographic one will need to first understand what link-building is. There are dozens of factors that search engines look at when deciding which sites are relevant and the order in which to display them.
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