Information is the New Oil
The age-old subject of marketing is being redefined and information is becoming stale faster than ever. Access to information is critical, but the amount of information seems to be exploding and intelligence is key. Insight is crucial. And information is the new oil. With this booklet, we want to offer you the views of innovation technology guru Peter Hinssen on the way markets are changing and how you can make informed use of these trends to strengthen your company's position.