Business Intelligence

Informed Consent Is The Key To Protecting Consumer Good Will

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Executive Summary

Web sites are increasingly asking consumers to allow access to their address books to send invitations to their friends on the consumer's behalf. A common technique to increase the site subscriptions, and benefits for the user by bringing their friends into the service. This paper explains about some general "Best practices" recommendations for helping web sites make their "Contacts import" features live up to consumer expectations.

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