Informed Retail Location Decisions: A Critical Concern for Irish SMEs
The Irish retail sector can be characterized as a market in the process of radical change and one which has been transformed in the past decade. The arrival of unprecedented numbers of international retail brands has fueled the demand for retail space across the sector. The associated increases in market concentration and enterprise density, and subsequent demise of many small retailers are evidential factors of this transformation. The growth in scale of organizations operating throughout the Irish retail sector has necessitated greater professionalism within all functional areas of indigenous firms, and retail marketing has emerged as a major discipline.